fbpx

Case Study: How We Generated 114 Leads for an IT Company

78+ High Quality Leads For a Channel Partner In Noida

Client: Win Win Computers
Industry: IT Services & Support
Location: Bangalore, India
Campaign Objective: Lead Generation
Platforms Used: Meta Ads (Facebook & Instagram)
Total Leads Generated: 114
Total Spend: ₹7,160.19
Cost Per Lead (CPL): ₹62.81

Campaign Overview

Win Win Computers approached us with a clear objective: generate high-quality leads for their computer repair and IT service business in Bangalore. With a highly competitive market and digitally aware audience, we needed a strategy that delivered both reach and real conversations.

Our Approach

We focused on three critical pillars to achieve success:

1. Engaging Creatives (Video Format)
  • We used short-form video ads showcasing real-time repair services, staff at work, and satisfied customers.
  • Videos helped build trust, increased engagement, and explained the service offering in a visually compelling way.
2. Precise Targeting
  • Hyperlocal targeting within Bangalore city using radius and ZIP code segmentation.
  • Interest-based audience filters: people interested in IT support, laptops, and tech repairs.
  • Custom and lookalike audiences based on existing customer data and website traffic.
3. High-Converting Ad Copy
  • Direct, action-driven messaging like
    “Need a Quick Laptop Fix in Bangalore? Message Us Now!”
    “Affordable Computer Repairs | Free Pickup & Drop Available!”
  • We kept the CTA consistent across all touchpoints: “Send Message” to initiate WhatsApp or Messenger conversations.
Campaign Results
Dlanes Case study
What Made This Campaign Successful?

Video creatives converted 40% better than static ads.

  • Our geo-targeted strategy ensured the right people in Bangalore saw the ad at the right time.
  • Clear, benefit-focused ad copy drove users to take action instantly.

Key Takeaways
  • A modest budget of ₹7,160 resulted in 114 qualified leads.
  • CPL of just ₹62.81—much lower than industry averages for IT services.
  • demonstrates the power of smart targeting and creative storytelling through Meta Ads.

Check out more case studies

Related Posts