Real Estate Facebook Ad Account Suspension

Real Estate Facebook Ad Account Suspension

By Team Dlanes

The Problem: Facebook Ad Account Suspension

When a real estate business receives a suspension notice from Facebook Ads, it often states: “Your account violated our Advertising Policies.” But what does this mean? Let’s break it down:

1. Inaccurate or Misleading Information: This violation occurs when your ads, services, or product data contain inaccurate or misleading content. For example:

  • False Endorsements: If you endorse something without proper substantiation, it could trigger a violation.
  • Counterfeit Products: Promoting counterfeit products or services in your ad may lead to suspension.

2. Lack of Transparency: Facebook expects transparency from advertisers. Lack of transparency in your business practices can lead to suspension. For instance:

  • Undisclosed Information: Not disclosing relevant information about your services or properties can be problematic.
  • Misrepresentation: Misrepresenting property details, pricing, or availability can trigger a violation.

3. Non-Compliance with Facebook’s Policies: Violating specific Facebook Advertising Policies can also result in suspension. This includes:

  • Prohibited Content: Posting content that violates Facebook’s guidelines, such as discriminatory ads, can lead to suspension.
  • Community Standards: Ensuring your ads comply with Facebook’s Community Standards is crucial.

The Solution: Steps to Address the Suspension

Here’s a step-by-step guide to address the suspension and reinstate your Facebook ad account:

1. Analyze the Violation: Understand the specific violation. Review your ads, landing pages, and business practices. Identify any inaccuracies or lack of transparency.

2. Correct the Issues:

  • Accurate Information: Ensure all information in your ads and on your website is accurate and up-to-date.
  • Transparency: Be transparent about property details, pricing, and any limitations.
  • Endorsements: If you endorse any claims, provide evidence to back them up.
  • Comply with Policies: Make sure your ads comply with all of Facebook’s Advertising Policies and Community Standards.

3. Contact Facebook Ads Support:

  • Appeal Process: Visit the Facebook Business Help Center and start the appeal process.
  • Request a Review: Submit a request for review of your account suspension. Provide detailed explanations and evidence to support your case.

4. Communicate Clearly:

  • Clear Explanation: Clearly explain the changes you’ve made to comply with Facebook’s policies.
  • Be Persistent: Communicate regularly with Facebook Ads support. Some accounts are reinstated quickly, while others may take longer.

5. Learn from the Experience:

  • Policy Compliance: Familiarize yourself with Facebook’s Advertising Policies to prevent future violations.
  • Ongoing Monitoring: Regularly review your ads and business practices to ensure compliance.

Final Thoughts

Understanding and addressing the specific reasons for your Facebook ad account suspension is crucial for reinstating your account. By following these steps, ensuring compliance with Facebook’s policies, and maintaining transparency in your advertising practices, you can work towards successfully reinstating your Facebook ad account.