Real estate Lead generation: How We Generated 1000+ Leads for a Real Estate Project
Table of Contents
Project Overview
A South India-based real estate builder partnered with us to launch a performance driven digital campaign to promote their newly developed residential plots. The main goal was to generate high quality leads. The strategy had to be lean, efficient, and conversion-focused, especially in a market with low visibility and tough competition.
- Client: JK Builderz
- Location: South India
- Goal: Book plots via digital real estate lead generation
- Time Frame: 90 days
- Platforms Used: Facebook Ads, WhatsApp
The Challenge
The project faced several limitations: the plots were in a new locality with little market awareness, traditional outreach had failed, and there was an urgent need to reach real, high-intent buyers. A broad targeting approach wouldn’t cut it precision and relevance were key.
- Low visibility for new real estate plots
- Limited traditional ad results
- Needed high-quality, budget-efficient lead generation
Our Strategy
We began by deeply understanding the local market. Instead of targeting a general audience, we focused on hyper-local geo-targeting and interest segments—specifically those looking to buy property, invest in land, or relocate within the region.
Next came the creatives. We crafted high-converting, single-image Facebook ads with focused messaging around the project’s location, investment value, and pricing. These ads were kept clean, with direct calls to action leading users straight to WhatsApp instead of long lead forms.
By streamlining the funnel through WhatsApp, we ensured immediate conversations, faster response times, and improved conversion potential all without any complex landing pages.
Results from the Campaign
- Leads Generated: 1000+
- Total Ad Spend: ₹1,02,497
- Cost Per Lead: ₹98.38 average
- Plots Booked: 5 plots in 30 days
- Top Performing Campaign: VIP Paradise Campaign (816k+ views)
What Worked Best?
The success boiled down to three things: hyper-local audience targeting, concise ad messaging that spoke to real buyer concerns, and a frictionless lead funnel through WhatsApp. The regional approach especially using local language support in ad copy made the ads feel more personalized and trustworthy.
Lessons for Real Estate Marketers
- Don’t underestimate regional targeting
- Keep creatives local-language friendly
- WhatsApp works great for warm lead closure
- Spend smart, not more
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