- Client: JK Builders and Developers
- Location: Madurai, Tamil Nadu
- Industry: Real Estate & Construction
- Campaign Platform: Meta (Facebook & Instagram)
- Total Spend: ₹47,800 plus
- Total Leads: 802
- Average Cost Per Lead (CPL): ₹59.70
About the client
JK Builders and Developers is a small construction firm based in Madurai, working primarily on residential home projects and supporting plot developments in partnership with local developers. Their operations cover Madurai, Dindigul, and Pudukkottai, focusing on helping customers with home construction and site development needs within South Tamil Nadu.
The Challenge
While JK Builders had a solid local reputation, their digital presence was limited & No Real Estate Lead Generation System.
The main challenges included:
- Generating consistent and verified property enquiries online
- Competing against big builders with higher ad budgets
- Achieving low-cost, high-quality leads from their regional audience
They partnered with Dlanes to launch a performance-driven Meta Ads campaign focused on lead generation in their key operating regions.
Our Strategy
1. Regional Audience Targeting
We segmented the audience into three major zones:
- Madurai – Primary location with highest conversion potential
- Dindigul – Focused on emerging residential buyers
- Pudukkottai – Targeted investment-focused property seekers
We used a mix of interest and behavioral targeting (property investments, real estate pages, local builder audiences) to capture highly relevant leads.
2. Localized Ad Creatives
To build emotional connection and trust:
- Ad copies were written in Tamil and English
- Visuals showcased project sites, location maps, and land layout plans
- Lead forms were directly linked to WhatsApp conversations for faster response
3. Campaign Optimization
We continuously optimized campaigns for CPL performance, testing multiple creatives, call-to-action buttons, and ad formats (Reels, Carousel, Lead Forms).
Budget was shifted weekly toward the top-performing ad sets from Madurai and Dindigul.
Key Achievements
| Metric | Performance |
|---|---|
| Total Reach | 3.3+ Lakh People |
| Total Views | 11+ Lakh Impressions |
| Total Leads | 802 |
| Total Ad Spend | ₹47,883 |
| Average Cost Per Lead (CPL) | ₹59.70 |
✅ 802 verified property leads from Madurai, Dindigul, and Pudukkottai
✅ Average CPL of ₹59.70, significantly below regional benchmarks
✅ 11 lakh+ views and 3.3 lakh reach, boosting brand recall
✅ High engagement from WhatsApp messaging ads, improving conversion speed
Conclusion
This campaign proved that location-focused Meta Ads with local language creatives can deliver powerful ROI for real estate brands.
With a well-planned targeting strategy and continuous optimization, JK Builders and Developers successfully built a strong digital footprint in Madurai, Dindigul, and Pudukkottai, achieving both lead quality and cost efficiency.
