195 Leads with Just ₹3,168: Sofa Services Digital Marketing Case Study
A sofa service and manufacturing business based in Koramangala, Bangalore, was struggling to generate results from their Meta ads campaigns. Despite repeated efforts, their online advertising budget was yielding no leads, only wasted expenditure. With growing frustration, the business owner had almost given up on the potential of online advertising. That’s when they turned to us for help.
Challenges
Upon taking over the project, we identified three critical issues with their previous campaigns:
- Irrelevant Target Audience: The ads were reaching people who were unlikely to convert into customers, leading to wasted impressions and clicks.
- Lack of Proof of Work: The ad creatives failed to establish credibility, as they lacked testimonials, before-and-after images, or any form of social proof.
- Weak Ad Copy & CTA: The messaging in the ads was not compelling enough to prompt action, and the call-to-action (CTA) was unclear or ineffective.
Solutions
To address these challenges, we implemented the following strategies
- Setting Up a New Ad Account: We started fresh by creating a new ad account to ensure better campaign tracking and optimization. This also allowed us to build campaigns without the baggage of poorly-performing historical data.
- Building Trust with the Client: The client was understandably skeptical after previous failures with Meta ads. To reassure them, we offered a 7-day trial with zero service charges, requiring only a modest ad budget of ₹3,000. However, the client initially provided only ₹1,000 as the ad budget. This helped restore their confidence in online advertising while keeping the initial investment low.
- Targeting the Right Audience: We refined the targeting parameters to focus on homeowners in Bangalore, specifically around Koramangala, who were likely to need sofa services or new furniture. This ensured the ads reached individuals genuinely interested in the client’s offerings.
- Compelling Ad Creatives:
- We designed visually appealing posters showcasing the client’s work, such as before-and-after images of refurbished sofas and testimonials from satisfied customers.
- The ad copy highlighted key benefits like affordability, professional service, and quick turnaround times. The CTA was reworked to be action-driven, such as “Book Your Sofa Service Today!”
- Budget Optimization: With a daily budget of just ₹300, we launched a tightly optimized campaign. By focusing on the best-performing ad sets and creatives, we ensured maximum ROI.
Results
The results were immediate and impressive:
- Cost Per Lead (CPL): Just ₹16.25 per lead, an excellent outcome for the industry and budget.
- Leads Generated: 17 high-quality leads on the first day and 195 leads in total till 16th December 2024.
- Ad Spend: A total of ₹3,168.31 spent till date (16-12-2024)
- Reach: Over 45,291 impressions with a frequency of 1.4, ensuring ads were seen by the target audience without overexposure.
Conclusion
This case study highlights how strategic targeting, compelling ad creatives, and budget optimization can turn around even the most challenging advertising scenarios. For the client, the success of this campaign was a game-changer, proving that online ads can deliver measurable results when executed correctly. Contact us today to learn how we can help your business achieve similar success.
