Marketing is one of the essential things for a startup and Businesses. Here are some of the best marketing strategies in history which is done by famous brands.
In 2011, Coca-Cola altered its bottles and cans to feature people’s names. They desired for individuals to discover and spread their unique Coke.
After launching the “Share a Coke” campaign, the company reports a significant increase in sales. During on that campagins, In Australia, Coca-Cola reported a 7% increase in sales. which was the first increase in sales the company had seen in four years.
In USA coke reported revenue increased in 2 to 4% on that year. Consumers are sharing photos of personalized Coca-Cola bottles and cans on various social media platforms. That also boosted that campaign very well.
Apple launched a campaign called “Think Different” in the late 1990s. They honored well-known figures like Albert Einstein and Martin Luther King Jr. The advertising claimed that Apple was for intelligent and creative individuals.
“Think Different” became a symbol for Apple and its brand philosophy. Apple’s market share increased from 3.9% to 4.5% during the first year of the campaign, and the company’s revenue increased by 38%. The campaign was also credited with driving sales of the iMac, which was released around the same time. In its first five years on the market, the iMac became one of Apple’s most successful products, selling over 6 million units.
Nike coined the phrase “Just Do It” in 1988. Ads featuring sportsmen and motivational tales were used. Nike gained notoriety for producing high-quality athletic apparel as a result.
The impact of the “Just Do It” campaign on Nike’s financial results has been significant. In the first 2 years after the campaign was launched, Nike’s sales increased by more than 50%, from $877 million in 1988 to over $1.3 billion in 1990.
The “Just Do It” campaign is also one of the best marketing campaigns in history. After the campaign, Just do it became the tagline for Nike.
The “Old Spice Guy” appeared in humorous commercials for Old Spice in 2010. He wasn’t wearing a shirt, but he was handsome. The advertisements gained a lot of attention and made young guys appreciate Old Spice once more.
The campaign was a major success for Old Spice, with a significant increase in sales and brand engagement. After the launch of the campaign, the brand’s overall sales increased by 27%. Old Spice created a series of personalized response videos for fans and celebrities who tweeted about the campaign, which generated significant buzz and helped to make the campaign go viral.
A Dolor Shave Club
We came across plenty of the best marketing campaigns in history, but we need to learn from A Dolor Shave Club how to make a viral campaign for a business.
The “Our Blades Are F***ing Great” campaign had a significant impact on Dollar Shave Club’s financial results. The company received over 12,000 new orders for its razors within the first 48 hours of the video’s release, and the website crashed due to the high volume of traffic. Dollar Shave Club had over 200,000 subscribers within six months of the campaign’s launch.
The campaign’s success helped to establish Dollar Shave Club as a major disruptor in the men’s grooming market, opening the door for the company to be acquired by Unilever for $1 billion in 2016.