We Generated 240+ Real Estate Leads with a Budget of 7.5K
By Team Dlanes
Real-estate advertising often requires substantial budgets, but We (Team Dlanes) demonstrated that strategic marketing can achieve exceptional results with a smaller investment. For a Bangalore based real estate developer, we ran campaigns for three projects residential plots and apartments and delivered 240+ high-quality leads in just a few weeks with a budget of only ₹7,500 INR.
The Challenge
Real estate developers usually allocate significant budgets to digital advertising. However, we were tasked with generating leads efficiently while keeping costs low. This required an innovative and strategic approach to maximize reach and engagement.
The Strategy
Here’s how we achieved this success:
- Targeting the Right Audience
We identified a specific target demographic based on factors such as income level, interests, and property purchase intent. Precision targeting ensured that our ads reached individuals most likely to convert. - Focusing on Specific Locations
Real estate is heavily location-dependent. We carefully narrowed down the campaign to reach users in key areas where demand for residential properties was high. - Multiple Creatives for A/B Testing
To maximize engagement, we created diverse ad formats, including image ads, carousel ads, and video ads. These were tested to identify the most effective creatives, enabling us to focus on what worked best. - Attention to Detail
Our team worked meticulously on every aspect of the campaign, including using simple, compelling ad copies with a strong call-to-action (CTA) that encouraged immediate responses. - Continuous Optimization
After launching the campaigns, we monitored the performance closely. By analyzing the quality of leads, we optimized the ads, adjusting parameters like targeting, budget allocation, and creatives to enhance results further.
The Results
- Leads Generated: 240+ and counting
- Cost Per Lead (CPL): ₹30.6 INR
- Total Budget Spent: ₹7,500 INR
- Leads Quality : 70% Plus
Why This Worked
This case study highlights how smart targeting, creative testing, and data-driven optimization can achieve outstanding results, even with budget constraints.
