Lead Generation Case Study – Real Estate Plot Projects : This case study highlights how video ad formats and continuous optimization helped generate 375 high-quality leads and book 23+ site visits for a Tamil Nadu-based real estate consultant specializing in plot projects. By refining audience targeting and leveraging engaging video creatives, we optimized cost per lead (CPL) and improved conversions.
Objective
A Tamil Nadu-based real estate consultant and broker aimed to generate high-quality leads and book site visits for 3 plot projects through targeted ad campaigns.
Strategy
We launched three strategic Meta ad campaigns with a focus on:
✅ Video Ad Format
✅ Continuous Optimization
Results
| Campaign Name | Leads (Messaging Conversations Started) | CPL (Cost Per Lead) |
|---|---|---|
| Golden Lane Campaign | 27 | ₹22.45 |
| Ivory Estate’s Campaign | 114 | ₹68.98 |
| Vip Paradise Campaign | 234 | ₹71.38 |
| Total | 375 | ₹61.64 (Avg.) |
- Total Leads Generated: 375
- Booked Site Visits: 23+
- Total Ad Spend: ₹25,171.23
Key Success Factors
- Video Ad Format – Showcased properties effectively, leading to higher engagement.
- Continuous Optimization – Adjustments based on client feedback improved conversion rates.
- Audience Refinement – Targeting the right buyers ensured quality leads and site visits.
Conclusion
This case study proves the power of video ad formats and real-time campaign optimization. By adapting to client insights and audience behavior, we successfully drove meaningful engagements, resulting in site visits and potential sales.
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