Virtual Tours for Real Estate Marketing

BY Team Dlanes

Definition of Virtual Tours

A virtual tour is a digital replication of a physical location, often comprised of a series of videos or images. It aims to provide viewers with a comprehensive, 360-degree perspective of the property, utilizing multimedia elements such as sound, narration, and text for enhanced immersion.

Why Virtual Tour

Lets look at some statistics ,

• Customers aged 18 to 34 are 130% more likely to book a place if there is a virtual tour.
• Half of the adult users on the internet rely on virtual tours in their research and decision-making process.
• Real estate listings with a virtual home tour get 87% more views.
• Potential buyers spend 5-10 times longer on websites with a virtual tour than those without.
• Over half of the buyers won’t even consider seeing a house if it doesn’t include a virtual tour.
• Homes sold with virtual tours sold for 9% more on average than those homes without one.
• Listings with virtual tours closed 31% quicker than those not featuring a tour.
• Nearly half of potential buyers would make an offer on a home based solely on a virtual tour.
• Nine out of ten prospective buyers said they would more likely buy a property if the listing included a virtual tour.

Steps to Create Virtual Tours

• Utilize professional cameras or 360-degree cameras to capture high-resolution images or videos of the property.
• Upload your content into virtual tour software, which seamlessly stitches images/videos together to create a cohesive tour experience.
• Enhance user engagement by integrating interactive elements like clickable hotspots, offering additional information about specific property features.
• Once the virtual tour is ready, share it on your website or social media platforms to broaden its reach and accessibility.

Benefits of Virtual Tours

• Virtual tours transcend geographical barriers, allowing access to a wider audience with an internet connection.
• Save time and effort for potential buyers by eliminating the need for physical property visits.
• Stand out in the competitive real estate landscape by offering immersive virtual tour experiences.
• Interactive features of virtual tours captivate potential buyers, prolonging their engagement with your property listings.

Popular Virtual Tour Platforms

• Kuula: User-friendly platform offering a 360-degree tour with a free plan allowing up to 100 uploads per month. (Official Website : https://kuula.co/)
• Matterport: Leading 3D platform capturing spatial depth through a combination of 360 views and 3D data. (https://matterport.com/)
• Metareal Stage: Create virtual tours using 360 images, with additional capabilities to generate 3D models. (https://www.metareal.com/stage)
• CloudPano: Easy-to-use virtual tour software offering unlimited 360 photo uploads under a free plan. (https://www.cloudpano.com/)
• Panoraven: Simplified creation of Virtual Tours 360 with a free plan tailored for personal use. (https://www.panoraven.com/)

In conclusion, virtual tours revolutionize real estate marketing, providing a convenient and immersive experience for buyers while empowering agents to showcase properties effectively. Embrace the power of virtual tours today to elevate your real estate endeavors.